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20121119
20121119
STATION
KQED (PBS) 1
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PBS
Nov 18, 2012 4:00pm PST
this technique? >> both campaigns used this pretty aggressively. the obama campaign probably more so, because they had a head start. they knew who their candidate was going to be and they've been working on this for years. >> is it all legal? i mean, how do they -- >> it's interesting they mention that, it's so much of the information we generate today. we're opting to share that on facebook and all the social networks. we leave this huge digital trail online. in a way we might not do in the offline world. >> basically you're only targeting or finding out about people on facebook and twitter and in the social media. and the old folks, or on the other side of the digital divide, we don't know much about them. >> no, i think those folks are still targeted the old-fashioned way. publishers clearinghouse sold you down the river a long time ago. so they've built profiles on us. now they're just actually targeting us even more. >> it seems like everybody talks a lot about social media and how does that influence voter behavior, but this really seems like this is where the money's at for campaigns.
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